Intentional Design
Concept Driven
My design philosophy is rooted in conceptual storytelling, where every pattern and fabric tells a narrative. I believe a designer must create with clear purpose.
That sense of intention should be tangible to the consumer, sparking a deeper emotional connection. When a design holds meaning, people don’t just see it; they understand why it exists and why they’re drawn to it.
Fine Art Integration
Passionate about blurring the boundaries between fine art and functional textiles, I weave artistic concepts into design to create work that resonates both emotionally and visually. My goal is to craft collections that endure and not to be pieces replaced on a whim, but cherished like works of art, each carrying a sense of memory, meaning, and permanence.
Expansive Thinking
Multi-Discipline Approach
I approach design with expansive thinking, considering how each textile, product, or artwork interacts with space, light, materials, people, and other pieces within a collection. This perspective allows me to build interconnected, purposeful, and layered design stories, informed by insights from multiple disciplines.
Curiosity
I’m deeply observational and believe we’re due a collective resurgence in noticing. There’s already so much beauty around us; as creatives, it’s our responsibility not to simply reinvent, but to engage thoughtfully and respectfully with what’s already there.
Curiosity drives my work. I’m drawn to pushing the boundaries of material, concept, and process, finding unexpected potential in overlooked fabrics or unconventional ideas. Creativity thrives where experimentation is encouraged, and assumptions are questioned. when ideas are allowed to evolve, stretch, and surprise truly original work emerges.
Future Forward
Sustainability
I believe true luxury must be grounded in ethical sourcing, thoughtful materiality, and conscious awareness of our environmental impact. Sustainability is integral to how I think and lead. I create collections that are beautiful, responsibly produced, and built to endure both physically and emotionally. True luxury respects its materials, its makers, and its impact.
Trend & Foresight
It is a creators duty to innovate. In a rapidly evolving industry, staying attuned to cultural shifts, emerging materials, and changing consumer values enables me to anticipate trends and ensure collections remain at the forefront of design. I integrate these insights into creative strategy and product development, seeking new ways to push design forward and uncover untapped opportunities.
Contact
Interested in working together?
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