She operates as both a creative leader and strategic thinker, defining clear design direction and guiding projects from concept through to execution.

Known for her collaborative approach, she works across teams and disciplines to ensure alignment, clarity, and consistency at every stage of the creative process.

Her work spans textile design and product development, with experience across print, weave, embroidery, and a range of product categories including rugs, wallcoverings, cushions, and trimmings. She develops collections that are both visually refined and conceptually driven, balancing creativity with commercial awareness.

Amy takes a holistic approach to design, considering how products exist within a wider spatial and brand context. Drawing on influences from fine art and luxury fashion, she creates work that feels elevated, intentional, and culturally aware.

With experience across both founder-led and large-scale commercial environments, Amy brings a considered and adaptable perspective. She supports brands in developing collections that feel distinctive, relevant, and enduring.

Her work is underpinned by a design philosophy centred on Intentional Design, Expansive Thinking, and Future-Focused creativity.